Zaidis Portraits Photography

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Home of Zaidis Photographers. We have a history of more than a century. In the today’s digital age, I’m now the fourth generation. My family’s history in photography starts in 1890. I shall answer some of today’s professional photography challenges.

It’s a simplified answer to some of the questions that people usually ask me.

Technology’s rapid pace and the constantly developing times. Professional communication requires truthfulness.

In this Home, I shall also discuss those standards, which fall into the category of acceptance and appreciation.

The important thing is that, One should not only be able to make an excellent image of a pleasant scene, but to give it a certain level of inspiration for the viewer as well.

That scenic expression and its subjective value is exactly what make’s a fine art photograph differentiated from other wall hangings.

Thus comes the actual procedure of transforming an image into an eye-catching photograph.

Fine Art Photography is purely about expressing the artist’s inner feelings.

This explains in one short sentence below :-

“Simple is Beautiful”

However, three other key elements also play a role in influencing the viewers’ reminiscences.

Enviroment

Subject

Creativity

The Finesse

There has to be a nice visual feeling of the decorative art.

Sometimes an image is very interesting, but when placed on the wall, it fails its actual purpose of inspiration.

The viewer’s eye holds the key. The way of seeing things. It’s the perspective.

Fine art image takes as much attention of the ambience as much possible to give harmony to the very nature it represents.

No matter how good or alluring it is, if the picture lacks the subjective influence, it will lose its impact when transformed into a print.

The rapid change in technology is noticeable. The ways we express ourselves and their circumstances are also changing quickly.

But the what about the basics? The foundation always remains the same.

So in easy words, the purpose of a decorative photograph should be that, when it’s placed on the wall, it should make its ambience more harmonised.

It is because of the beauty found in the simplicity of fine art photography.

Home of the Zaidis

The Two Brothers

In the late 19th century, two brothers graduated from the MEO arts college of Lahore in fine arts. Names of our great grandfathers were Syed Wazir Ali & Syed Nazir Ali. Their children spread throughout subcontinent and open studios by the name of Zaidis.

Soon they shifted from painting to photography, which then becomes a new booming profession of that time. The relationship between photography and painting is quite strong. Artists used Camera Obscura for portrait paintings then, earlier photographic paper sensitization done in darkroom usually on artists watercolor paper with silver gelatin. Photographers used watercolor paints and pencils in retouching and finishing these prints. This is because of that time tradition.